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What is responsive web design?

Australian consumers are more connected than ever and consumers expect brands to address their needs in real-time.

In short, Responsive Web Design makes your web page look good across all devices (desktops, tablets, and phones) using CSS and HTML to automatically resize, hide, shrink, enlarge, or move the content to make it look good on any screen.

 

 

Why should I have a responsive website?

Without a responsive website, you’ll be losing valuable customers. According to Google, 60% of people won’t stay on your site if it’s not mobile friendly (which is why Google ranks responsive websites higher than non-responsive websites).

Recent research from IAB Australia shows that smartphone and tablet ownership, surfing the web, as well as total time spent on devices, has increased substantially and shows no sign of slowing down.

According to The Nielsen Company research, the number of Australians who own a smartphone has increased to over 15 million and some 12 million owning a tablet device with smartphone’s and tablet’s making up 63% of total time spent on devices as of September 2015.

 

 

References:

https://think.storage.googleapis.com/docs/micro-moments-your-guide-to-winning-shift-to-mobile-in-australia.pdf

https://www.iabaustralia.com.au/mobile-centre/research/item/36-mobile-research/2174-mobile-commerce-australia-and-the-world

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